Tag: negocios

Cuatro tendencias de marketing y negocios que definirán el 2026

Tendencias para el 2026

De competir por clics a diseñar sistemas que entienden al usuario El 2026 no marcará simplemente la adopción de nuevas herramientas. Marcará un cambio más profundo: la forma en la que las marcas son interpretadas, elegidas y confiadas por personas… y por máquinas. Estas son las cuatro tendencias clave de marketing y negocios para 2026, […]

Sostenibilidad y negocios: cómo las empresas jóvenes están redefiniendo el éxito

Sostenibilidad y negocios: cómo las empresas jóvenes están redefiniendo el éxito

Durante años, hablar de sostenibilidad en el mundo empresarial se sentía como un lujo. Un “plus” reputacional, más cerca de la filantropía que de la estrategia.Pero algo cambió: las nuevas generaciones de empresas están dejando claro que la sostenibilidad no es un adorno… es un modelo de negocio. Hoy vemos startups que nacen con propósito […]

function ZFAdvLead(){ } ZFAdvLead.utmPValObj = ZFAdvLead.utmPValObj || {}; ZFAdvLead.utmPNameArr = new Array('utm_source','utm_medium','utm_campaign','utm_term','utm_content','utm_ad_name','utm_adset_name');ZFAdvLead.utmcustPNameArr = new Array('utm_ad_name','utm_adset_name');ZFAdvLead.isSameDomain = false; ZFAdvLead.prototype.zfautm_sC = function( paramName,path,domain,secure ){ var value = ZFAdvLead.utmPValObj[paramName]; if ( typeof value !== "undefined" && value !== null ){ var cookieStr = paramName + "=" + encodeURIComponent( value ); var exdate=new Date(); exdate.setDate(exdate.getDate()+7); cookieStr += "; expires=" + exdate.toGMTString(); cookieStr += "; path=/"; if ( domain ) { cookieStr += "; domain=" + encodeURIComponent( domain ); } if ( secure ) { cookieStr += "; secure"; } document.cookie = cookieStr; } }; ZFAdvLead.prototype.zfautm_ini = function (){ this.zfautm_bscPCap(); var url_search = document.location.search; for (var i = 0; i < ZFAdvLead.utmcustPNameArr.length ; i ++){ var zf_pN = ZFAdvLead.utmcustPNameArr[i]; var zf_pV; if ( zf_pN == 'referrername' ) { zf_pV = ( document.URL || '' ).slice( 0, 1500 ); } else { zf_pV = this.zfautm_gP(url_search, zf_pN); if (zf_pV == undefined || zf_pV == ''){ zf_pV = this.zfautm_gC(zf_pN); } } if ( typeof zf_pV !== "undefined" && zf_pV !== null & zf_pV != "" ) { ZFAdvLead.utmPValObj[ zf_pN ] = zf_pV; } } for (var pkey in ZFAdvLead.utmPValObj) { this.zfautm_sC(pkey); } }; ZFAdvLead.prototype.zfautm_bscPCap = function () { var trafSrc = this.zfautm_calcTrafSrc(); if ( trafSrc.source != "" ) { ZFAdvLead.utmPValObj.utm_source = trafSrc.source; } if ( trafSrc.medium != "" ) { ZFAdvLead.utmPValObj.utm_medium = trafSrc.medium; } if ( trafSrc.campaign != "" ) { ZFAdvLead.utmPValObj.utm_campaign = trafSrc.campaign; } if ( trafSrc.term != "" ) { ZFAdvLead.utmPValObj.utm_term = trafSrc.term; } if ( trafSrc.content != "" ) { ZFAdvLead.utmPValObj.utm_content = trafSrc.content; } } ZFAdvLead.prototype.zfautm_calcTrafSrc = function() { var u1='', u2='', u3='', u4='', u5=''; var search_engines = [['bing', 'q'], ['google', 'q'], ['yahoo', 'q'], ['baidu', 'q'], ['yandex', 'q'], ['ask', 'q']]; //List of search engines var ref = document.referrer; ref = ref.substr(ref.indexOf('//')+2); ref_domain = ref; ref_path = '/'; ref_search = ''; // Checks for campaign parameters var url_search = document.location.search; if(url_search.indexOf('utm_source') > -1 || url_search.indexOf('utm_medium') > -1 || url_search.indexOf('utm_campaign') > -1 || url_search.indexOf('utm_term') > -1 || url_search.indexOf('utm_content') > -1) { u1 = this.zfautm_gP(url_search, 'utm_source'); u2 = this.zfautm_gP(url_search, 'utm_medium'); u3 = this.zfautm_gP(url_search, 'utm_campaign'); u4 = this.zfautm_gP(url_search, 'utm_term'); u5 = this.zfautm_gP(url_search, 'utm_content'); } else if ( this.zfautm_gP(url_search, 'gclid')) { u1 = 'Google Ads'; u2 = 'cpc'; u3 = '(not set)'; if ( !ZFAdvLead.utmcustPNameArr.includes('gclid') ) { ZFAdvLead.utmcustPNameArr.push('gclid'); } } else if(ref) { var r_u1 = this.zfautm_gC('utm_source'); var r_u2 = this.zfautm_gC('utm_medium'); var r_u3 = this.zfautm_gC('utm_campaign'); var r_u4 = this.zfautm_gC('utm_term'); var r_u5 = this.zfautm_gC('utm_content'); if ( typeof r_u1 === "undefined" && typeof r_u2 === "undefined" && typeof r_u3 === "undefined" && typeof r_u4 === "undefined" && typeof r_u5 === "undefined") { // separate domain, path and query parameters if (ref.indexOf('/') > -1) { ref_domain = ref.substr(0,ref.indexOf('/')); ref_path = ref.substr(ref.indexOf('/')); if (ref_path.indexOf('?') > -1) { ref_search = ref_path.substr(ref_path.indexOf('?')); ref_path = ref_path.substr(0, ref_path.indexOf('?')); } } u2 = 'referral'; u1 = ref_domain; // Extract term for organic source for (var i=0; i -1){ u2 = 'organic'; u1 = search_engines[i][0]; u4 = this.zfautm_gP(ref_search, search_engines[i][1]) || '(not provided)'; break; } } } else { if ( typeof r_u1 !== "undefined" ) { u1 = r_u1; } if ( typeof r_u2 !== "undefined" ) { u2 = r_u2; } if ( typeof r_u3 !== "undefined" ) { u3 = r_u3; } if ( typeof r_u4 !== "undefined" ) { u4 = r_u4; } if ( typeof r_u5 !== "undefined" ) { u5 = r_u5; } } } else { var r_u1 = this.zfautm_gC('utm_source'); var r_u2 = this.zfautm_gC('utm_medium'); var r_u3 = this.zfautm_gC('utm_campaign'); var r_u4 = this.zfautm_gC('utm_term'); var r_u5 = this.zfautm_gC('utm_content'); if ( typeof r_u1 === "undefined" && typeof r_u2 === "undefined" && typeof r_u3 === "undefined" && typeof r_u4 === "undefined" && typeof r_u5 === "undefined") { var locRef = document.URL; locRef = locRef.substr(locRef.indexOf('//')+2); if (locRef.indexOf('/') > -1) { locRef = locRef.substr(0,locRef.indexOf('/')); } u1 = locRef; u2 = 'referral'; } else { if ( typeof r_u1 !== "undefined" ) { u1 = r_u1; } if ( typeof r_u2 !== "undefined" ) { u2 = r_u2; } if ( typeof r_u3 !== "undefined" ) { u3 = r_u3; } if ( typeof r_u4 !== "undefined" ) { u4 = r_u4; } if ( typeof r_u5 !== "undefined" ) { u5 = r_u5; } } } return { 'source' : u1, 'medium' : u2, 'campaign': u3, 'term' : u4, 'content' : u5 }; } ZFAdvLead.prototype.zfautm_gP = function(s, q) { try{ var match = s.match('[?&]' + q + '=([^&]+)'); if ( match ) { if ( match[1].length > 199 ) { var raw = decodeURIComponent(match[1]); raw = raw.replace(/[^A-Za-z0-9_]/g, ''); return raw.slice( 0, 199 ); } else { return decodeURIComponent(match[1]); } } else { return ''; } } catch(e){ return ''; } } ZFAdvLead.prototype.zfautm_gC = function( cookieName ){ var cookieArr = document.cookie.split('; '); for ( var i = 0 ; i < cookieArr.length ; i ++ ){ var cookieVals = cookieArr[i].split('='); if ( cookieVals[0] === cookieName && cookieVals[1] ) { return decodeURIComponent(cookieVals[1]); } } }; ZFAdvLead.prototype.zfautm_gC_enc = function( cookieName ){ var cookieArr = document.cookie.split('; '); for ( var i = 0 ; i < cookieArr.length ; i ++ ){ var cookieVals = cookieArr[i].split('='); if ( cookieVals[0] === cookieName && cookieVals[1] ) { return cookieVals[1]; } } }; ZFAdvLead.prototype.zfautm_iframeSprt = function () { var zf_frame = document.getElementsByTagName("iframe"); for(var i = 0; i < zf_frame.length; ++i){ if((zf_frame[i].src).indexOf('formperma') > 0 ){ var zf_src = zf_frame[i].src; for( var prmIdx = 0 ; prmIdx < ZFAdvLead.utmPNameArr.length ; prmIdx ++ ) { var utmPm = ZFAdvLead.utmPNameArr[ prmIdx ]; utmPm = ( ZFAdvLead.isSameDomain && ( ZFAdvLead.utmcustPNameArr.indexOf(utmPm) == -1 ) ) ? "zf_" + utmPm : utmPm; var utmPmregex = new RegExp("[?&]" + utmPm + "="); if ( ! utmPmregex.test(zf_src) ) { var utmVal = this.zfautm_gC_enc( ZFAdvLead.utmPNameArr[ prmIdx ] ); if ( typeof utmVal !== "undefined" ) { if ( utmVal != "" ){ if(zf_src.indexOf('?') > 0){ zf_src = zf_src+'&'+utmPm+'='+ utmVal; }else{ zf_src = zf_src+'?'+utmPm+'='+ utmVal; } } } } } if ( zf_frame[i].src.length < zf_src.length ) { zf_frame[i].src = zf_src; } } } }; ZFAdvLead.prototype.zfautm_DHtmlSprt = function () { var zf_formsArr = document.forms; for ( var frmInd = 0 ; frmInd < zf_formsArr.length ; frmInd ++ ) { var zf_form_act = zf_formsArr[frmInd].action; if ( zf_form_act && zf_form_act.indexOf('formperma') > 0 ){ for( var prmIdx = 0 ; prmIdx < ZFAdvLead.utmPNameArr.length ; prmIdx ++ ) { var utmPm = ZFAdvLead.utmPNameArr[ prmIdx ]; var utmVal = this.zfautm_gC( ZFAdvLead.utmPNameArr[ prmIdx ] ); if ( typeof utmVal !== "undefined" ) { if ( utmVal != "" ) { var fieldObj = zf_formsArr[frmInd][utmPm]; if ( fieldObj ) { fieldObj.value = utmVal; } } } } } } }; ZFAdvLead.prototype.zfautm_jsEmbedSprt = function ( id ) { document.getElementById('zforms_iframe_id').removeAttribute("onload"); var jsEmbdFrm = document.getElementById("zforms_iframe_id"); var embdSrc = jsEmbdFrm.src; for( var prmIdx = 0 ; prmIdx < ZFAdvLead.utmPNameArr.length ; prmIdx ++ ) { var utmPm = ZFAdvLead.utmPNameArr[ prmIdx ]; utmPm = ( ZFAdvLead.isSameDomain && ( ZFAdvLead.utmcustPNameArr.indexOf(utmPm) == -1 ) ) ? "zf_" + utmPm : utmPm; var utmVal = this.zfautm_gC_enc( ZFAdvLead.utmPNameArr[ prmIdx ] ); if ( typeof utmVal !== "undefined" ) { if ( utmVal != "" ) { if(embdSrc.indexOf('?') > 0){ embdSrc = embdSrc+'&'+utmPm+'='+utmVal; }else{ embdSrc = embdSrc+'?'+utmPm+'='+utmVal; } } } } jsEmbdFrm.src = embdSrc; }; var zfutm_zfAdvLead = new ZFAdvLead(); zfutm_zfAdvLead.zfautm_ini(); if( document.readyState == "complete" ){ zfutm_zfAdvLead.zfautm_iframeSprt(); zfutm_zfAdvLead.zfautm_DHtmlSprt(); } else { window.addEventListener('load', function (){ zfutm_zfAdvLead.zfautm_iframeSprt(); zfutm_zfAdvLead.zfautm_DHtmlSprt(); }, false); }