Day: March 6, 2025

Integrando la transformación digital: más que tecnología, un cambio de mentalidad

La transformación digital es un término que ha sido ampliamente utilizado en los últimos años, pero su verdadera esencia va mucho más allá de simplemente adoptar nuevas herramientas tecnológicas. En nuestro nuevo episodio del podcast ReThink, Ricardo Villegas enfatiza que el verdadero desafío está en la cultura empresarial y el liderazgo. Sin un cambio de […]

function ZFAdvLead(){ } ZFAdvLead.utmPValObj = ZFAdvLead.utmPValObj || {}; ZFAdvLead.utmPNameArr = new Array('utm_source','utm_medium','utm_campaign','utm_term','utm_content','utm_ad_name','utm_adset_name');ZFAdvLead.utmcustPNameArr = new Array('utm_ad_name','utm_adset_name');ZFAdvLead.isSameDomain = false; ZFAdvLead.prototype.zfautm_sC = function( paramName,path,domain,secure ){ var value = ZFAdvLead.utmPValObj[paramName]; if ( typeof value !== "undefined" && value !== null ){ var cookieStr = paramName + "=" + encodeURIComponent( value ); var exdate=new Date(); exdate.setDate(exdate.getDate()+7); cookieStr += "; expires=" + exdate.toGMTString(); cookieStr += "; path=/"; if ( domain ) { cookieStr += "; domain=" + encodeURIComponent( domain ); } if ( secure ) { cookieStr += "; secure"; } document.cookie = cookieStr; } }; ZFAdvLead.prototype.zfautm_ini = function (){ this.zfautm_bscPCap(); var url_search = document.location.search; for (var i = 0; i < ZFAdvLead.utmcustPNameArr.length ; i ++){ var zf_pN = ZFAdvLead.utmcustPNameArr[i]; var zf_pV; if ( zf_pN == 'referrername' ) { zf_pV = ( document.URL || '' ).slice( 0, 1500 ); } else { zf_pV = this.zfautm_gP(url_search, zf_pN); if (zf_pV == undefined || zf_pV == ''){ zf_pV = this.zfautm_gC(zf_pN); } } if ( typeof zf_pV !== "undefined" && zf_pV !== null & zf_pV != "" ) { ZFAdvLead.utmPValObj[ zf_pN ] = zf_pV; } } for (var pkey in ZFAdvLead.utmPValObj) { this.zfautm_sC(pkey); } }; ZFAdvLead.prototype.zfautm_bscPCap = function () { var trafSrc = this.zfautm_calcTrafSrc(); if ( trafSrc.source != "" ) { ZFAdvLead.utmPValObj.utm_source = trafSrc.source; } if ( trafSrc.medium != "" ) { ZFAdvLead.utmPValObj.utm_medium = trafSrc.medium; } if ( trafSrc.campaign != "" ) { ZFAdvLead.utmPValObj.utm_campaign = trafSrc.campaign; } if ( trafSrc.term != "" ) { ZFAdvLead.utmPValObj.utm_term = trafSrc.term; } if ( trafSrc.content != "" ) { ZFAdvLead.utmPValObj.utm_content = trafSrc.content; } } ZFAdvLead.prototype.zfautm_calcTrafSrc = function() { var u1='', u2='', u3='', u4='', u5=''; var search_engines = [['bing', 'q'], ['google', 'q'], ['yahoo', 'q'], ['baidu', 'q'], ['yandex', 'q'], ['ask', 'q']]; //List of search engines var ref = document.referrer; ref = ref.substr(ref.indexOf('//')+2); ref_domain = ref; ref_path = '/'; ref_search = ''; // Checks for campaign parameters var url_search = document.location.search; if(url_search.indexOf('utm_source') > -1 || url_search.indexOf('utm_medium') > -1 || url_search.indexOf('utm_campaign') > -1 || url_search.indexOf('utm_term') > -1 || url_search.indexOf('utm_content') > -1) { u1 = this.zfautm_gP(url_search, 'utm_source'); u2 = this.zfautm_gP(url_search, 'utm_medium'); u3 = this.zfautm_gP(url_search, 'utm_campaign'); u4 = this.zfautm_gP(url_search, 'utm_term'); u5 = this.zfautm_gP(url_search, 'utm_content'); } else if ( this.zfautm_gP(url_search, 'gclid')) { u1 = 'Google Ads'; u2 = 'cpc'; u3 = '(not set)'; if ( !ZFAdvLead.utmcustPNameArr.includes('gclid') ) { ZFAdvLead.utmcustPNameArr.push('gclid'); } } else if(ref) { var r_u1 = this.zfautm_gC('utm_source'); var r_u2 = this.zfautm_gC('utm_medium'); var r_u3 = this.zfautm_gC('utm_campaign'); var r_u4 = this.zfautm_gC('utm_term'); var r_u5 = this.zfautm_gC('utm_content'); if ( typeof r_u1 === "undefined" && typeof r_u2 === "undefined" && typeof r_u3 === "undefined" && typeof r_u4 === "undefined" && typeof r_u5 === "undefined") { // separate domain, path and query parameters if (ref.indexOf('/') > -1) { ref_domain = ref.substr(0,ref.indexOf('/')); ref_path = ref.substr(ref.indexOf('/')); if (ref_path.indexOf('?') > -1) { ref_search = ref_path.substr(ref_path.indexOf('?')); ref_path = ref_path.substr(0, ref_path.indexOf('?')); } } u2 = 'referral'; u1 = ref_domain; // Extract term for organic source for (var i=0; i -1){ u2 = 'organic'; u1 = search_engines[i][0]; u4 = this.zfautm_gP(ref_search, search_engines[i][1]) || '(not provided)'; break; } } } else { if ( typeof r_u1 !== "undefined" ) { u1 = r_u1; } if ( typeof r_u2 !== "undefined" ) { u2 = r_u2; } if ( typeof r_u3 !== "undefined" ) { u3 = r_u3; } if ( typeof r_u4 !== "undefined" ) { u4 = r_u4; } if ( typeof r_u5 !== "undefined" ) { u5 = r_u5; } } } else { var r_u1 = this.zfautm_gC('utm_source'); var r_u2 = this.zfautm_gC('utm_medium'); var r_u3 = this.zfautm_gC('utm_campaign'); var r_u4 = this.zfautm_gC('utm_term'); var r_u5 = this.zfautm_gC('utm_content'); if ( typeof r_u1 === "undefined" && typeof r_u2 === "undefined" && typeof r_u3 === "undefined" && typeof r_u4 === "undefined" && typeof r_u5 === "undefined") { var locRef = document.URL; locRef = locRef.substr(locRef.indexOf('//')+2); if (locRef.indexOf('/') > -1) { locRef = locRef.substr(0,locRef.indexOf('/')); } u1 = locRef; u2 = 'referral'; } else { if ( typeof r_u1 !== "undefined" ) { u1 = r_u1; } if ( typeof r_u2 !== "undefined" ) { u2 = r_u2; } if ( typeof r_u3 !== "undefined" ) { u3 = r_u3; } if ( typeof r_u4 !== "undefined" ) { u4 = r_u4; } if ( typeof r_u5 !== "undefined" ) { u5 = r_u5; } } } return { 'source' : u1, 'medium' : u2, 'campaign': u3, 'term' : u4, 'content' : u5 }; } ZFAdvLead.prototype.zfautm_gP = function(s, q) { try{ var match = s.match('[?&]' + q + '=([^&]+)'); if ( match ) { if ( match[1].length > 199 ) { var raw = decodeURIComponent(match[1]); raw = raw.replace(/[^A-Za-z0-9_]/g, ''); return raw.slice( 0, 199 ); } else { return decodeURIComponent(match[1]); } } else { return ''; } } catch(e){ return ''; } } ZFAdvLead.prototype.zfautm_gC = function( cookieName ){ var cookieArr = document.cookie.split('; '); for ( var i = 0 ; i < cookieArr.length ; i ++ ){ var cookieVals = cookieArr[i].split('='); if ( cookieVals[0] === cookieName && cookieVals[1] ) { return decodeURIComponent(cookieVals[1]); } } }; ZFAdvLead.prototype.zfautm_gC_enc = function( cookieName ){ var cookieArr = document.cookie.split('; '); for ( var i = 0 ; i < cookieArr.length ; i ++ ){ var cookieVals = cookieArr[i].split('='); if ( cookieVals[0] === cookieName && cookieVals[1] ) { return cookieVals[1]; } } }; ZFAdvLead.prototype.zfautm_iframeSprt = function () { var zf_frame = document.getElementsByTagName("iframe"); for(var i = 0; i < zf_frame.length; ++i){ if((zf_frame[i].src).indexOf('formperma') > 0 ){ var zf_src = zf_frame[i].src; for( var prmIdx = 0 ; prmIdx < ZFAdvLead.utmPNameArr.length ; prmIdx ++ ) { var utmPm = ZFAdvLead.utmPNameArr[ prmIdx ]; utmPm = ( ZFAdvLead.isSameDomain && ( ZFAdvLead.utmcustPNameArr.indexOf(utmPm) == -1 ) ) ? "zf_" + utmPm : utmPm; var utmPmregex = new RegExp("[?&]" + utmPm + "="); if ( ! utmPmregex.test(zf_src) ) { var utmVal = this.zfautm_gC_enc( ZFAdvLead.utmPNameArr[ prmIdx ] ); if ( typeof utmVal !== "undefined" ) { if ( utmVal != "" ){ if(zf_src.indexOf('?') > 0){ zf_src = zf_src+'&'+utmPm+'='+ utmVal; }else{ zf_src = zf_src+'?'+utmPm+'='+ utmVal; } } } } } if ( zf_frame[i].src.length < zf_src.length ) { zf_frame[i].src = zf_src; } } } }; ZFAdvLead.prototype.zfautm_DHtmlSprt = function () { var zf_formsArr = document.forms; for ( var frmInd = 0 ; frmInd < zf_formsArr.length ; frmInd ++ ) { var zf_form_act = zf_formsArr[frmInd].action; if ( zf_form_act && zf_form_act.indexOf('formperma') > 0 ){ for( var prmIdx = 0 ; prmIdx < ZFAdvLead.utmPNameArr.length ; prmIdx ++ ) { var utmPm = ZFAdvLead.utmPNameArr[ prmIdx ]; var utmVal = this.zfautm_gC( ZFAdvLead.utmPNameArr[ prmIdx ] ); if ( typeof utmVal !== "undefined" ) { if ( utmVal != "" ) { var fieldObj = zf_formsArr[frmInd][utmPm]; if ( fieldObj ) { fieldObj.value = utmVal; } } } } } } }; ZFAdvLead.prototype.zfautm_jsEmbedSprt = function ( id ) { document.getElementById('zforms_iframe_id').removeAttribute("onload"); var jsEmbdFrm = document.getElementById("zforms_iframe_id"); var embdSrc = jsEmbdFrm.src; for( var prmIdx = 0 ; prmIdx < ZFAdvLead.utmPNameArr.length ; prmIdx ++ ) { var utmPm = ZFAdvLead.utmPNameArr[ prmIdx ]; utmPm = ( ZFAdvLead.isSameDomain && ( ZFAdvLead.utmcustPNameArr.indexOf(utmPm) == -1 ) ) ? "zf_" + utmPm : utmPm; var utmVal = this.zfautm_gC_enc( ZFAdvLead.utmPNameArr[ prmIdx ] ); if ( typeof utmVal !== "undefined" ) { if ( utmVal != "" ) { if(embdSrc.indexOf('?') > 0){ embdSrc = embdSrc+'&'+utmPm+'='+utmVal; }else{ embdSrc = embdSrc+'?'+utmPm+'='+utmVal; } } } } jsEmbdFrm.src = embdSrc; }; var zfutm_zfAdvLead = new ZFAdvLead(); zfutm_zfAdvLead.zfautm_ini(); if( document.readyState == "complete" ){ zfutm_zfAdvLead.zfautm_iframeSprt(); zfutm_zfAdvLead.zfautm_DHtmlSprt(); } else { window.addEventListener('load', function (){ zfutm_zfAdvLead.zfautm_iframeSprt(); zfutm_zfAdvLead.zfautm_DHtmlSprt(); }, false); }