.esic-lup-marketing[data-astro-cid-ijfnrocv]{--lup-dark:#00133f;--lup-purple:#a78bfa;--lup-purple-solid:#7c3aed;--bg-cream:#f8f6f2;--bg-white:#fff;--text-dark:#0b132b;--text-muted:#5f6b7a;--border:#00133f1a;font-family:var(--font-body);color:var(--text-dark);background:var(--lup-dark);width:100%;line-height:1.6;overflow-x:hidden}.esic-lup-marketing[data-astro-cid-ijfnrocv] [data-astro-cid-ijfnrocv]:where(h1,h2,h3,h4){font-family:var(--font-display);text-transform:none;margin:0;font-weight:800}.esic-lup-marketing[data-astro-cid-ijfnrocv] p[data-astro-cid-ijfnrocv]{margin:0}.lupmk-container[data-astro-cid-ijfnrocv]{width:min(1100px,90%);margin:0 auto}.lupmk-section[data-astro-cid-ijfnrocv]{padding:5rem 0;position:relative}.lupmk-btn[data-astro-cid-ijfnrocv]{letter-spacing:.05em;text-transform:uppercase;cursor:pointer;border:none;border-radius:999px;justify-content:center;align-items:center;gap:.5rem;padding:1rem 2.2rem;font-size:.88rem;font-weight:700;line-height:1;text-decoration:none;transition:all .25s;display:inline-flex}.lupmk-hero-banner[data-astro-cid-ijfnrocv]{z-index:1;background:#000;padding-top:80px;padding-bottom:90px;font-size:0;line-height:0;position:relative;overflow:hidden}.lupmk-hero-banner[data-astro-cid-ijfnrocv] a[data-astro-cid-ijfnrocv]{cursor:pointer;display:block}.lupmk-hero-banner[data-astro-cid-ijfnrocv] img[data-astro-cid-ijfnrocv]{vertical-align:bottom;width:100%;height:auto;display:block}.lupmk-intro[data-astro-cid-ijfnrocv]{z-index:5;background:linear-gradient(135deg,#1a0d3d 0%,#150b33 50%,#1c1042 100%);border-radius:50px 50px 0 0;margin-top:-80px;padding:5rem 0;position:relative;box-shadow:0 -20px 60px #0000004d}.lupmk-intro-content[data-astro-cid-ijfnrocv]{grid-template-columns:1.1fr 1fr;align-items:center;gap:3rem;display:grid}.lupmk-intro-left[data-astro-cid-ijfnrocv]{padding-right:2rem}.lupmk-intro-logo[data-astro-cid-ijfnrocv]{width:auto;height:90px;margin-bottom:1.5rem}.lupmk-intro-eyebrow[data-astro-cid-ijfnrocv]{letter-spacing:.25em;text-transform:uppercase;color:var(--lup-purple);margin-bottom:1rem;font-size:.75rem;font-weight:700;display:inline-block}.lupmk-intro[data-astro-cid-ijfnrocv] h1[data-astro-cid-ijfnrocv]{text-transform:uppercase;color:#fff;margin-bottom:1rem;font-size:clamp(2.8rem,5.5vw,4.2rem);line-height:1}.lupmk-intro[data-astro-cid-ijfnrocv] h1[data-astro-cid-ijfnrocv] span[data-astro-cid-ijfnrocv]{color:var(--lup-purple)}.lupmk-intro-sub[data-astro-cid-ijfnrocv]{color:#fffc;max-width:520px;margin-bottom:1.5rem;font-size:1.1rem;line-height:1.7}.lupmk-intro-price[data-astro-cid-ijfnrocv]{color:#ffffffb3;margin-top:.85rem;margin-bottom:0;font-size:1.15rem;font-weight:700}.lupmk-intro-price-amount[data-astro-cid-ijfnrocv]{font-family:var(--font-display);color:var(--lup-purple);letter-spacing:.02em;font-size:1.9rem;font-weight:800}.lupmk-info-bar[data-astro-cid-ijfnrocv]{background:linear-gradient(90deg,#1a0d3d 0%,#4c1d95 100%);border-radius:16px;flex-direction:row;align-items:center;min-height:76px;margin-top:1.75rem;margin-bottom:1.75rem;display:flex;position:relative;overflow:hidden}.lupmk-info-bar[data-astro-cid-ijfnrocv]:before{content:"";background:var(--lup-purple);width:5px;position:absolute;top:0;bottom:0;left:0}.lupmk-info-bar-item[data-astro-cid-ijfnrocv]{flex-direction:row;flex:1;align-items:center;gap:.7rem;padding:1rem 1rem 1rem 1.25rem;display:flex}.lupmk-info-bar-item[data-astro-cid-ijfnrocv]:first-child{padding-left:1.75rem}.lupmk-info-bar-sep[data-astro-cid-ijfnrocv]{background:#a78bfa66;flex-shrink:0;width:1px;height:36px}.lupmk-info-bar-icon[data-astro-cid-ijfnrocv]{color:var(--lup-purple);flex-shrink:0;display:block}.lupmk-info-bar-icon[data-astro-cid-ijfnrocv] svg[data-astro-cid-ijfnrocv]{width:22px;height:22px;display:block}.lupmk-info-bar-text[data-astro-cid-ijfnrocv]{flex-direction:column;min-width:0;display:flex}.lupmk-info-bar-text[data-astro-cid-ijfnrocv] strong[data-astro-cid-ijfnrocv]{font-family:var(--font-display);color:var(--lup-purple);text-transform:uppercase;white-space:nowrap;font-size:1.05rem;font-weight:800;line-height:1.15}.lupmk-info-bar-text[data-astro-cid-ijfnrocv] span[data-astro-cid-ijfnrocv]{color:#fff9;white-space:nowrap;font-size:.78rem}.lupmk-intro-expert[data-astro-cid-ijfnrocv]{background:#ffffff14;border:1px solid #ffffff1f;border-radius:12px;align-items:center;gap:.75rem;width:fit-content;padding:.85rem 1.25rem;display:flex}.lupmk-intro-expert[data-astro-cid-ijfnrocv] span[data-astro-cid-ijfnrocv]{color:#ffffffb3;font-size:.9rem}.lupmk-intro-expert[data-astro-cid-ijfnrocv] strong[data-astro-cid-ijfnrocv]{color:#fff;font-size:1.05rem;font-weight:600}.lupmk-intro-right[data-astro-cid-ijfnrocv]{justify-content:center;display:flex}.lupmk-logros[data-astro-cid-ijfnrocv]{background:var(--bg-cream);color:var(--text-dark);z-index:6;border-radius:50px 50px 0 0;margin-top:-50px;padding-top:6rem;position:relative;overflow:hidden}.lupmk-section-header[data-astro-cid-ijfnrocv]{text-align:center;margin-bottom:3rem}.lupmk-section-tag[data-astro-cid-ijfnrocv]{letter-spacing:.2em;text-transform:uppercase;color:var(--lup-purple-solid);align-items:center;gap:.5rem;margin-bottom:.75rem;font-size:.75rem;font-weight:700;display:inline-flex}.lupmk-section-tag[data-astro-cid-ijfnrocv]:before{content:"";background:var(--lup-purple-solid);border-radius:2px;width:24px;height:2px}.lupmk-section-title[data-astro-cid-ijfnrocv]{text-transform:uppercase;color:var(--text-dark);font-size:clamp(2.2rem,4vw,3rem);line-height:1}.lupmk-logros-grid[data-astro-cid-ijfnrocv]{grid-template-columns:1fr 1fr;gap:3rem;display:grid}.lupmk-logros-left[data-astro-cid-ijfnrocv] h3[data-astro-cid-ijfnrocv]{color:var(--text-dark);text-transform:uppercase;margin-bottom:1.25rem;font-size:1.35rem}.lupmk-logros-list[data-astro-cid-ijfnrocv]{margin:0;padding:0;list-style:none}.lupmk-logros-list[data-astro-cid-ijfnrocv] li[data-astro-cid-ijfnrocv]{color:var(--text-muted);align-items:flex-start;gap:.75rem;margin-bottom:.9rem;font-size:1rem;line-height:1.55;display:flex}.lupmk-logros-list[data-astro-cid-ijfnrocv] li[data-astro-cid-ijfnrocv]:before{content:"";background:var(--lup-purple-solid);border-radius:50%;flex-shrink:0;width:8px;height:8px;margin-top:.55rem}.lupmk-logros-right[data-astro-cid-ijfnrocv]{background:var(--bg-white);border:1px solid var(--border);border-radius:20px;padding:2rem}.lupmk-logros-right[data-astro-cid-ijfnrocv] h4[data-astro-cid-ijfnrocv]{color:var(--lup-purple-solid);text-transform:uppercase;margin-bottom:1rem;font-size:1.15rem}.lupmk-check-list[data-astro-cid-ijfnrocv]{margin:0;padding:0;list-style:none}.lupmk-check-list[data-astro-cid-ijfnrocv] li[data-astro-cid-ijfnrocv]{color:var(--text-muted);align-items:flex-start;gap:.6rem;margin-bottom:.75rem;font-size:.98rem;line-height:1.5;display:flex}.lupmk-check-list[data-astro-cid-ijfnrocv] li[data-astro-cid-ijfnrocv] svg[data-astro-cid-ijfnrocv]{width:18px;height:18px;color:var(--lup-purple-solid);flex-shrink:0;margin-top:.1rem}.lupmk-contenido[data-astro-cid-ijfnrocv]{background:var(--bg-white);color:var(--text-dark);z-index:7;border-radius:50px 50px 0 0;margin-top:-50px;padding-top:6rem;position:relative;overflow:hidden}.lupmk-modulos-grid[data-astro-cid-ijfnrocv]{grid-template-columns:repeat(2,1fr);gap:1.25rem;display:grid}.lupmk-modulo-card[data-astro-cid-ijfnrocv]{background:var(--bg-cream);border:1px solid var(--border);border-radius:16px;padding:1.5rem;transition:all .3s}.lupmk-modulo-card[data-astro-cid-ijfnrocv]:hover{border-color:var(--lup-purple-solid);transform:translateY(-3px);box-shadow:0 10px 30px #0000000f}.lupmk-modulo-num[data-astro-cid-ijfnrocv]{background:var(--lup-purple-solid);color:#fff;width:34px;height:34px;font-family:var(--font-display);border-radius:8px;justify-content:center;align-items:center;margin-bottom:.85rem;font-size:1.05rem;font-weight:800;display:inline-flex}.lupmk-modulo-card[data-astro-cid-ijfnrocv] h4[data-astro-cid-ijfnrocv]{color:var(--text-dark);text-transform:uppercase;margin-bottom:.5rem;font-size:1.1rem;line-height:1.2}.lupmk-modulo-card[data-astro-cid-ijfnrocv] p[data-astro-cid-ijfnrocv]{color:var(--text-muted);font-size:.92rem;line-height:1.6}.lupmk-diferente[data-astro-cid-ijfnrocv]{background:var(--bg-cream);color:var(--text-dark);z-index:8;border-radius:50px 50px 0 0;margin-top:-50px;padding-top:6rem;position:relative;overflow:hidden}.lupmk-diferente-single[data-astro-cid-ijfnrocv]{text-align:center;max-width:720px;margin:0 auto}.lupmk-diferente-single[data-astro-cid-ijfnrocv] h2[data-astro-cid-ijfnrocv]{text-transform:uppercase;color:var(--text-dark);margin-bottom:1rem;font-size:clamp(2rem,3.5vw,2.8rem);line-height:1.1}.lupmk-diferente-single[data-astro-cid-ijfnrocv] h2[data-astro-cid-ijfnrocv] span[data-astro-cid-ijfnrocv]{color:var(--lup-purple-solid)}.lupmk-diferente-intro[data-astro-cid-ijfnrocv]{color:var(--text-muted);margin-bottom:1.5rem;font-size:1.05rem;line-height:1.75}.lupmk-diferente-checks[data-astro-cid-ijfnrocv]{text-align:left;margin:0;padding:0;list-style:none;display:inline-block}.lupmk-diferente-checks[data-astro-cid-ijfnrocv] li[data-astro-cid-ijfnrocv]{color:var(--text-dark);align-items:center;gap:.6rem;margin-bottom:.65rem;font-size:.98rem;display:flex}.lupmk-diferente-checks[data-astro-cid-ijfnrocv] li[data-astro-cid-ijfnrocv] svg[data-astro-cid-ijfnrocv]{width:18px;height:18px;color:var(--lup-purple-solid);flex-shrink:0}.lupmk-paraquien[data-astro-cid-ijfnrocv]{background:var(--bg-white);color:var(--text-dark);z-index:9;border-radius:50px 50px 0 0;margin-top:-50px;padding-top:6rem;position:relative;overflow:hidden}.lupmk-paraquien-grid[data-astro-cid-ijfnrocv]{grid-template-columns:repeat(2,1fr);gap:1.25rem;display:grid}.lupmk-paraquien-card[data-astro-cid-ijfnrocv]{background:var(--bg-cream);border:1px solid var(--border);border-radius:16px;align-items:center;gap:1rem;padding:1.5rem;transition:all .3s;display:flex}.lupmk-paraquien-card[data-astro-cid-ijfnrocv]:hover{border-color:var(--lup-purple-solid)}.lupmk-paraquien-icon[data-astro-cid-ijfnrocv]{background:#7c3aed1f;border-radius:12px;flex-shrink:0;place-items:center;width:46px;height:46px;display:grid}.lupmk-paraquien-icon[data-astro-cid-ijfnrocv] svg[data-astro-cid-ijfnrocv]{width:22px;height:22px;color:var(--lup-purple-solid)}.lupmk-paraquien-card[data-astro-cid-ijfnrocv] p[data-astro-cid-ijfnrocv]{color:var(--text-muted);font-size:1rem;line-height:1.55}.lupmk-experta[data-astro-cid-ijfnrocv]{background:var(--lup-dark);color:#fff;z-index:10;border-radius:50px 50px 0 0;margin-top:-50px;padding-top:6rem;padding-bottom:5rem;position:relative;overflow:visible}.lupmk-experta-single[data-astro-cid-ijfnrocv]{text-align:center;max-width:640px;margin:0 auto}.lupmk-experta-tag[data-astro-cid-ijfnrocv]{letter-spacing:.2em;text-transform:uppercase;color:var(--lup-purple);margin-bottom:.5rem;font-size:.75rem;font-weight:700;display:inline-block}.lupmk-experta-single[data-astro-cid-ijfnrocv] h3[data-astro-cid-ijfnrocv]{text-transform:uppercase;color:#fff;margin-bottom:.25rem;font-size:clamp(1.8rem,3vw,2.4rem)}.lupmk-experta-role[data-astro-cid-ijfnrocv]{color:var(--lup-purple);margin-bottom:1rem;font-size:1.05rem;font-weight:600}.lupmk-experta-bio[data-astro-cid-ijfnrocv]{color:#fffc;font-size:1rem;line-height:1.75}.lupmk-cta-final[data-astro-cid-ijfnrocv]{background:var(--bg-cream);color:var(--text-dark);z-index:11;border-radius:50px 50px 0 0;margin-top:-50px;padding:6rem 0 5rem;position:relative;overflow:hidden}.lupmk-cta-box[data-astro-cid-ijfnrocv]{text-align:center;color:#fff;background:linear-gradient(135deg,#7c3aed,#a78bfa);border-radius:32px;padding:clamp(2.5rem,5vw,4rem)}.lupmk-cta-box[data-astro-cid-ijfnrocv] h2[data-astro-cid-ijfnrocv]{text-transform:uppercase;color:#fff;margin-bottom:1.5rem;font-size:clamp(2rem,4vw,3rem);line-height:1}.lupmk-cta-box[data-astro-cid-ijfnrocv] .lupmk-btn[data-astro-cid-ijfnrocv]{background:var(--lup-dark);color:#fff}.lupmk-cta-box[data-astro-cid-ijfnrocv] .lupmk-btn[data-astro-cid-ijfnrocv]:hover,.lupmk-cta-box[data-astro-cid-ijfnrocv] .lupmk-btn[data-astro-cid-ijfnrocv]:focus{color:#fff;background:#001a5c;transform:translateY(-2px)}@media (width<=900px){.lupmk-intro-content[data-astro-cid-ijfnrocv]{text-align:center;grid-template-columns:1fr}.lupmk-intro-left[data-astro-cid-ijfnrocv]{order:1;padding-right:0}.lupmk-intro-right[data-astro-cid-ijfnrocv]{order:2}.lupmk-intro-sub[data-astro-cid-ijfnrocv],.lupmk-intro-expert[data-astro-cid-ijfnrocv]{margin-left:auto;margin-right:auto}.lupmk-logros-grid[data-astro-cid-ijfnrocv]{grid-template-columns:1fr;gap:2rem}.lupmk-diferente-single[data-astro-cid-ijfnrocv]{text-align:left}.lupmk-diferente-checks[data-astro-cid-ijfnrocv]{display:block}}@media (width<=600px){.lupmk-intro-content[data-astro-cid-ijfnrocv]{text-align:left;gap:1.5rem}.lupmk-intro-sub[data-astro-cid-ijfnrocv]{margin-bottom:1.75rem;margin-left:0;margin-right:0;font-size:.97rem;line-height:1.6}.lupmk-intro-expert[data-astro-cid-ijfnrocv]{margin-left:0;margin-right:0}.lupmk-intro-eyebrow[data-astro-cid-ijfnrocv]{margin-bottom:.75rem}.lupmk-intro[data-astro-cid-ijfnrocv] h1[data-astro-cid-ijfnrocv]{margin-bottom:1.25rem}.lupmk-section[data-astro-cid-ijfnrocv]{padding:3rem 0}.lupmk-intro[data-astro-cid-ijfnrocv]{margin-top:-60px;padding:4rem 0 3rem}.lupmk-modulos-grid[data-astro-cid-ijfnrocv],.lupmk-paraquien-grid[data-astro-cid-ijfnrocv]{grid-template-columns:1fr}.lupmk-info-bar[data-astro-cid-ijfnrocv]{min-height:unset;border-radius:14px;flex-direction:column}.lupmk-info-bar[data-astro-cid-ijfnrocv]:before{border-radius:14px 14px 0 0;width:100%;height:4px;bottom:auto;right:0}.lupmk-info-bar-item[data-astro-cid-ijfnrocv]{gap:.75rem;padding:.9rem 1.25rem}.lupmk-info-bar-item[data-astro-cid-ijfnrocv]:first-child{padding-top:1.25rem;padding-left:1.25rem}.lupmk-info-bar-sep[data-astro-cid-ijfnrocv]{width:calc(100% - 2.5rem);height:1px;margin:0 1.25rem}.lupmk-info-bar-text[data-astro-cid-ijfnrocv] strong[data-astro-cid-ijfnrocv]{white-space:normal;font-size:1rem}.lupmk-info-bar-text[data-astro-cid-ijfnrocv] span[data-astro-cid-ijfnrocv]{white-space:normal}.lupmk-hero-banner[data-astro-cid-ijfnrocv]{padding-top:65px}.lupmk-intro[data-astro-cid-ijfnrocv] h1[data-astro-cid-ijfnrocv]{font-size:clamp(2.2rem,9vw,3rem)}.lupmk-intro-sub[data-astro-cid-ijfnrocv]{font-size:1rem}.lupmk-section-header[data-astro-cid-ijfnrocv]{margin-bottom:2rem}.lupmk-logros[data-astro-cid-ijfnrocv],.lupmk-contenido[data-astro-cid-ijfnrocv],.lupmk-diferente[data-astro-cid-ijfnrocv],.lupmk-paraquien[data-astro-cid-ijfnrocv],.lupmk-experta[data-astro-cid-ijfnrocv],.lupmk-cta-final[data-astro-cid-ijfnrocv]{border-radius:30px 30px 0 0;padding-top:4rem}.lupmk-experta[data-astro-cid-ijfnrocv]{padding-bottom:6rem;overflow:visible}.lupmk-experta-bio[data-astro-cid-ijfnrocv]{font-size:.95rem}.lupmk-cta-box[data-astro-cid-ijfnrocv] h2[data-astro-cid-ijfnrocv]{font-size:clamp(1.8rem,7vw,2.5rem)}.lupmk-container[data-astro-cid-ijfnrocv]{width:92%}.lupmk-logros-right[data-astro-cid-ijfnrocv]{padding:1.5rem}}